Live stream shopping have numerous advantages over conventional e-commerce:
Livestream is more social and interactive which translates to better understanding of a product attributes by the consumer by creating a two-way conversation.
There is a trust factor associated as livestream hosts act as an added layer of protection to guarantee bona fide products for consumers.
Livestream allows to introduce shopping into influencers content and make the whole purchasing process more entertaining and less linear.
No app download. Users join via link from anywhere. Brand can bundle traffic in one experience.
ON BRAND'S DOMAIN
So customer data & convention stays in own online shop.
Customer watch favorite brands / influencers present products LIVE.
LIVE GROUP CHAT
Viewers ask questions, like products, exchange thoughts with community & presenter.
SEE NOW, BUY NOW
Viewers swipe through products & can order directly in online shop – without leaving the live show.
No onlineshop API's needed. Product import to USA via URLs.
Trusted hosts demonstrate a product and describe why they love it, answer real-time questions from viewers about issues like fit and feel, and then countdown to the sale, at which point a limited inventory is made available at a steep discount.
When livestreaming works, it does things traditional e-commerce doesn't
Livestreaming works well as a sale platform because it serves not only as a tool to showcase and deliver information about products, but also as a customer engagement channel in which shoppers can interact with the host. It gives customers feelings of a personal relationship
Total number of viewers during live: 1 353
Total number of views in IGTV: 36 + 22 000 in giveaway post
Engagement: 913 clicks, 423 comments in post, more 100 part. in giveaway
Total number of viewers during live: 2 207
Total number of views in IGTV: 19 394
Engagement: 670 clicks, 26 comments in post
Total number of viewers during live: 124
Total number of views in IGTV: 125
Engagement: 97 clicks, 2 comments in post